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Priority News
SeptemberAction Plans and AutorespondersThat was Then vs This is now – compares when long distance was expensive and gas was cheap with today when gas is high, calling is cheap and email is FREE. Repetition is the key examines some repetition marketing you already experience. Action Plans for Automated Follow-up discusses capabilities already in your Contact Management software programs and then goes into… Autoresponders: Free vs Fee. AugustWe WON, we LOST, and we LEARNED!What I learned cost me $1000 in stolen candy, but a subscription to PRIORITY news is only $49.
Free: sign up at www.QDPCorp.comThanks to the dozens of you who responded to my 9/22 Garwood Memorial note. I am compiling your responses for presentation to Max & Barbara. Recent issues contained a rare in-season ‘cash crunch’ discount offer and asked for collaborating interest in a modified design idea for a 3-pt order taker. Too late now. eNotes is a short, 2-minute publication emailed periodically. We value your time and send only when we think we have something to say. Currently 650 on the list, but some are bad addresses. Don’t miss the next hot news issue, overstock announcement, discount or marketing tip. Have something to say? Ask John@QDPCorp.com about inserting an ad or a link to your fantastic offer.
Price / Quality / Percentage / ServiceIt has been a while since I used it, but when competing in shoot-out-at-the-OK-Corral-type presentations where I wanted to ambush my opponents, I would start with: Do you want xx% profit? I can do that. Top quality merchandise? Ok. Reasonably priced? You got it. Effective motivation program? The best. Personal customer service? I can. Just don’t ask me to do all of it at the same time . . . continued below.
FREE Posts for Ultra users and Priority subscribers. Anybody can search. Non-current customers can subscribe to Priority News for a year for $49. See posting instructions at www.qdpcorp.com/overstock/how-to-add.htm. QDP overstocks posted. More soon. Visit www.qdpcorp.com/overstock/index.php. Should AFRDS provide such a service?
In your shopperWe are the manufacturer as well as the exclusive fundraising marketer for illustrator Dennis Jones and BrotherJonesArtWorks.com. Get a high mark and custom packaging on the most unique cards you’ll find anywhere. Interested in an 8-10x mark? John@QDPCorp.com. For eye-catching marketingCards can go through your laser printer personalized with your message. Examples:
Go to www.brotherjonesartworks.com/cards.htm to view the cards. Artwork available for negotiable exclusive use is at www.brotherjonesartworks.com/artwork.htm. Put artwork on cards, jigsaw puzzles, posters, tins, etc. As a tagWe have brochures showing unpriced items, which can be priced to reflect high profit or service-oriented pricing. And, of course BJ Cards are made in the USA.
Software WinUltra.
Service
My intro would invite questions allowing me to explain the pie pieces (price, percentage, quality, service, prizes) and that it’s all about how to divide the pie. If they wanted high profit percentage, they had to use high price, low quality, fewer prizes harder to attain – or something. If they wanted high quality, they couldn’t have both high percentage and reasonable price. Etc. Distributors are getting crushed under the weight of expensive brochures, ridiculous profit percentage, outrageous freight (in and out) and dwindling participation. The typical solution: enlarge the brochure and increase the mark….so brochure costs more, products are crap, groups get more back-orders and substitutions… The end customers are rebelling. What do we do? Enlarge the brochures and increase the mark. Something’s gotta give. Smaller brochures with stuff that sells? Look through the results of your mega brochure and see the number of items in schools that sell a handful at a time…or not at all. You paid for that brochure space and those extra pages and I contend that the suppliers continue to add stuff based on our greed for bigger brochures without regard to what we expect the customer to do with it. Go through the brochure yourself – or go to the vendor’s showroom and pick up each piece. What does it do? Why buy? Take that stuff out. But then, ya gotta convince the customer that your smaller brochure is better. As long as brochures are free to them, you have to present valid reasons to change. Better product reasonably priced. Can you work on lower mark-up? Can you sell lower profit percentage? I was trained to talk about dollars in the bank instead of percentage on the paper. I read an article about how Wal-mart sold a 5-gallon jar of pickles profiting $.02 per jar. Instead of making a killing per item, they went for volume. And who’s the largest corporation in the world? Domestic vs Import. Don’t get me started. One-stop vendor vs individual vendors. More vendor competition. For more on these and more of my humble opinion, read October PRIORITY News. If you didn’t get the announcement about the potential conference call discussion, email John@QDPCorp.com and I’ll add you to eNotes.
Less paper, lower postage, more on the web at QDPCorp.com. Stay in touch and/or buy something to continue to receive RUNTIME.
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